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Player Development Academy · Melbourne

Develop Better Footballers. Build Confident Kids.

Structured football development in Melbourne. Helping young players improve their technique, football intelligence, confidence and match performance through structured coaching and genuine mentorship.

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100+

Players Developed

Weekly Training & Match Experience

Trusted by Melbourne Families

Our Promise

Every Parent Wants
The Same Thing…

Every parent wants their child to enjoy football.

But even more importantly, they want to know their child is improving.

At Elevate Football Academy, we don't simply teach football. We help young players become more confident, more disciplined, more intelligent — and more prepared for life through football.

Why Parents Choose EFA

More than coaching.
A development environment.

Small Group Coaching

Every player is seen, coached and given individual feedback — every session.

Football Intelligence

We coach decision making — when to pass, when to dribble, where to move.

Real Match Experience

Weekly match practice, friendlies and tournaments turn training into performance.

Mentorship

Coaches who care about the person, not just the player. Character comes first.

Coach Bill Ki playing in Hong Kong's top division professional football league
Founder Bill Ki Played in Hong Kong’s Top-Division Professional League, 2020–2024
A young Bill Ki holding the Hong Kong flag after representing the Hong Kong U18 National Team
Represented Hong Kong U18 National Team

The Story Behind EFA

Talent opens the door.
Character decides how far you go.

Football has been a part of my life since I was young, and it has taught me some of the most valuable lessons I carry with me today.

At the age of 13, I was selected to represent the Hong Kong Youth Representative Team. A year later, I was released from the squad. Instead of giving up, I spent the next four years working harder than ever to improve every part of my game.

At 18, I earned my place back and represented Hong Kong at the National Games before achieving my dream of becoming a professional football player at 19.

Coach Bill represented the Hong Kong U23 National Team and brings his playing experience into a coaching philosophy focused on technique, football intelligence, confidence and decision making.

Talent may open the door, but hard work, resilience and the right guidance determine how far a player can go.

When I moved to Melbourne, I founded Elevate Football Academy because I wanted to create the kind of environment I wish every young player could experience.

At EFA, we don't simply teach football skills. We help players build confidence, football intelligence, discipline and character through structured coaching, small group training and real match experience.

One of the greatest compliments I have ever received from a parent was:

“That is beyond coaching, I'll call it mentorship.”

That perfectly reflects what EFA stands for. Develop Better Footballers. Build Confident Kids.

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Training Programs

One development pathway.
The right group for every player.

Development → Intermediate → Advanced. A clear pathway with a group matched to each player's current level.

Level 1

Development Training

For beginner and developing players building fundamental technique, confidence and enjoyment of football.

  • Basic ball control
  • Dribbling, passing and turning
  • 1v1 situations
  • Confidence on the ball
Recommended age: U7–U9
Level 2

Intermediate Training

For players with football experience who are ready to develop technique, decision-making and game understanding.

  • Technical development
  • Decision-making and positioning
  • 1v1 and small-sided situations
  • Passing combinations and match-related training
Recommended age: U10–U13
Level 3

Advanced Training

For experienced players ready for higher-intensity technical, tactical and decision-making training.

  • Higher-intensity technical work
  • Faster decision-making
  • Tactical and position-specific development
  • Competitive matches and advanced small-sided games
Recommended age: U14+

Recommended ages are a guide only. Players may be placed in a different group based on their ability, football experience and development needs.

Term 4 Class Schedule

Simple weekly options for every development level.

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01

Development Training

Recommended age: U7–U9

Tuesday Ballyshannassy Park, 465 Highbury Rd, Burwood East VIC 3151
Friday Boronia Grove Reserve, Doncaster East VIC
02

Intermediate Training

Recommended age: U10–U13

Wednesday Boronia Grove Reserve, Doncaster East VIC
Saturday · U12–U13 Kew High School
03

Advanced Training

Recommended age: U14+

Monday Ballyshannassy Park, 465 Highbury Rd, Burwood East VIC 3151
Saturday Kew High School

Recommended ages are a guide only. Players may be placed in a different group based on their ability, football experience and development needs.

Training Locations

Convenient locations across Melbourne's east.

Ballyshannassy Park

465 Highbury Rd, Burwood East VIC 3151

Monday Advanced Training · Tuesday Development Training

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Boronia Grove Reserve

Doncaster East VIC

Wednesday Intermediate Training · Friday Development Training

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Private Training

1-on-1 and small private sessions are available by appointment.

Main availability
Thursday and Sunday only
Locations
Thursday: Knox · Sunday: Burwood East

Exact training time and venue can be arranged depending on coach and venue availability. Other times may occasionally be available upon request.

Enquire About Private Training

Personalised Program Advice

Contact us for pricing.

Programs and training options may vary depending on the player's age, level and development needs. Contact EFA and we can help recommend the most suitable program.

Enquire & Enrol View Private Training availability →

Flexible Training Options

Training Packages & Offers

Choose the option that best suits your child’s training needs. EFA offers flexible Half Term and Full Term packages, with additional benefits for families and players who train more regularly.

Flexible Option

Half Term Package

  • 5 training sessions
  • Valid for the current school term only
  • No make-up sessions
  • No rollover
View Half Term Package conditions

Half Term Package Conditions

  • Includes 5 training sessions.
  • Valid for the current school term only.
  • Sessions must be used within the same term.
  • Missed sessions are not refundable.
  • No make-up sessions.
  • No rollover or session credits into the next term.
Best Value

Full Term Package

  • Best regular per-session rate
  • Make-up options available
  • Up to 2 unused sessions may roll over when renewing
  • Designed for players training consistently throughout the term
View Full Term Package conditions

Full Term Package Conditions

  • Covers the scheduled training sessions for the full school term.
  • Players receive the lowest regular per-session rate.
  • If a player misses a session, they may attend an alternative EFA training session on another day for a similar age group and suitable training level, subject to availability.
  • Make-up sessions must be used during the same school term.
  • A missed session may either be made up or remain unused — the same missed session cannot be claimed twice.
  • A maximum of 2 unused sessions may be carried forward to the player’s next Full Term Package when they renew.
  • Rollover sessions are available only when the player continues with another Full Term Package.

EFA-cancelled sessions will be credited.

Weather & EFA Cancellation Policy

If EFA cancels a scheduled training session due to unsuitable weather, unsafe playing conditions, venue closure or another circumstance on EFA’s side, the player will receive a session credit.

The credit may be:

  • used at another suitable EFA training session, subject to availability; or
  • carried forward to the player’s next eligible EFA package.

Weather and EFA cancellation credits are separate from the maximum 2 unused-session rollover allowance available to Full Term Package players.

Players will not lose a paid session when EFA cancels scheduled training.

Special Offers

More ways for EFA families to save.

Free Trial Session

1 Free Trial Session

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  • Available to new EFA players only.
  • Each new player may attend one free trial session before enrolling.
  • Trial sessions are subject to class availability.
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Sibling Discount

50% Sibling Discount

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  • Families enrolling two or more children receive 50% off the lower-priced eligible package for the second and additional children.
  • Applies to Half Term and Full Term Packages.

Second Package Discount

15% Off Second Package

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  • Players who enrol in two weekly EFA training programs during the same term receive 15% off the lower-priced second package.
  • Applies when the same player joins two weekly programs during the same school term.
  • Designed for players who want to train more than once per week across different EFA programs or locations.

Referral Reward

Earn 10% Off for Every Successful Referral

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Refer a new player who enrols and pays for an eligible EFA Half Term or Full Term Package and receive 10% off your next primary package for each successful referral.

Referral rewards accumulate during the current school term:

  • 1 successful referral = 10% off
  • 5 successful referrals = 50% off
  • 10 successful referrals = 100% off one Full Term Package

Maximum referral reward: 100% off one Full Term Package.

A referral should only count after the referred player has completed payment for an eligible package.

Important Discount Conditions
  • The Sibling Discount applies to the lower-priced eligible package for the second and additional children from the same family.
  • The Second Package Discount applies to the lower-priced package when the same player enrols in two weekly programs during the same term.
  • A successful referral must be a new EFA player who enrols and pays for an eligible Half Term or Full Term Package.
  • Referral rewards apply to one primary package only.
  • Referral rewards are accumulated during the current school term and applied to the family’s next primary package renewal.
  • Once a referral reward is redeemed, the referral count resets.
  • Referral rewards have no cash value and cannot result in a cash refund.
  • Only one promotional discount may be applied to the same package. Where more than one discount is available, the highest applicable discount will apply.
  • All discounts, trials and make-up sessions are subject to class availability.

Start With EFA

Train more. Bring friends.
Grow together with EFA.

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Player Development Pathway

Every player has a journey.
This is ours.

  1. Join EFA

    A free trial session to find the right group

  2. Confidence

    A positive environment where kids love to train

  3. Technique

    First touch, passing, dribbling, striking

  4. Football IQ

    Decision making, positioning, game sense

  5. Friendly Matches

    Applying skills in real games

  6. Tournament Football

    Competing and performing under pressure

  7. Club Football

    Ready to thrive in club and representative teams

Parent Reviews

In their words, not ours.

“They have benefited from all the pre-match guidance, post-match evaluation and encouragement. That is beyond coaching — I'll call it mentorship.”
Joseph W. · Father of Nathan & Evan
“Not only have their skills improved immensely since joining EFA — their football sense and mentality have also been lifted to a new level.”
Kelvin L. Father of Jayden & Lucas
“He was really timid about playing against adults before his very first futsal game, but he has grown in stature ever after — thanks to your trust and encouragement.”
Marcus T. On Aiden's first futsal match
“My boys are learning a lot. Thank you for letting them play different positions, as that will help them.”
David C. Father of Oscar & Leo
“Thanks Bill for organising the game. I really appreciated the way you gave Ryan feedback — I already passed your message to him.”
Michelle K. Ryan's mum
See the environment for yourself. Your child trains. You receive honest feedback. No obligation.
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Questions Parents Ask

Everything you need to know.

Can't find your answer? Message us on WhatsApp — we reply personally.

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Can beginners join?

Absolutely. Many of our players started with us as complete beginners. Players train in groups matched to their age and level, so beginners are never overwhelmed — they build confidence from the very first session.

What ages do you coach?

We develop players aged 6 to 15. Groups are organised by age and ability so every child is challenged at the right level.

How many players are in a group?

We deliberately keep groups small so every player receives individual feedback in every session. This is one of the biggest reasons parents choose EFA over larger clinics.

Can we join mid-term?

Yes. Players can join at any time during the term. Start with a free trial session, and we will recommend the right program from there.

What should we bring?

Football boots, shin guards and a water bottle. We provide the balls, bibs and all training equipment. In warmer months, please also bring sunscreen and a hat.

How does the free trial work?

Book through the form below or message us on WhatsApp. Your child joins a session that matches their age and level, and afterwards the coach shares honest feedback on where they are and how we can help them grow. No obligation, no pressure.

Book Your FREE Trial

The first session is on us.

Tell us a little about your child. We will recommend the right group, confirm a suitable session and give you honest feedback after their trial — with no obligation.

01Share your child's age, experience and availability.
02EFA recommends the most suitable training group.
03Your child experiences the coaching environment for free.
Free trial & enrolment enquiry

Find the right EFA program.

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Parent & player details
Program preference
Enquiry details

Tell us about your child's football experience, current team, goals, preferred training program, availability or anything else you'd like to ask.

Stay Connected with EFA Optional — this is separate from your trial enquiry.

We'll reply within 24 hours. No payment and no obligation.